About

At FiorEarth, we believe that the future of sustainability lies at the intersection of tradition and innovation. Founded by John Buethe—a 20-year sustainable investing pioneer who left the hedge fund world upon recognizing the transformative potential of artificial intelligence in creating a truly sustainable future—we are committed to reimagining how economic value and environmental stewardship intersect.

Our flagship innovation, BarriEarth, is a patent-pending ground cover material developed right here in California. It harnesses the power of recycled fibers and a proprietary blend of locally sourced ingredients to deliver robust fire resistance, superior erosion control, effective carbon sequestration, and environmental remediation. What sets BarriEarth apart is not only its eco-friendly formulation but also the advanced AI-driven optimization that refined its exact composition—a synergy that human intuition alone could never achieve.

Inspired by the sustainable, handmade paper techniques of the past—once embedded with live seeds to nurture natural growth—we have modernized and enhanced these methods. By merging time-honored artisanal practices with state-of-the-art AI analytics, FiorEarth creates products that honor our environmental heritage while pushing the boundaries of what is possible for a sustainable future.

At FiorEarth, we’re not just innovating products; we’re pioneering a new model for a value-based, sustainable economy that empowers communities, protects our landscapes, and sets a new standard for environmental and economic excellence. Join us on our journey toward a greener, smarter, and more resilient future.